17 Dec 04 - Grand Attractions and Local Rural Development

Northern Rural Network Seminar
Friday, 17 December 2004

Grand Attractions and Local Rural Development

Research Beehive, The Old Library, Newcastle University



Assessing the economic impact of a major tourist attraction: research conducted at the Eden Project
Neil Ward / Andy Jasper
The relationship between grand attractions, small rural businesses and local communities

Case example 1
Wallington/Kirkharle – John Cooper, NSP

Case example 2
Hadrian’s Wall – Jane Brantom, Hadrian’s Wall Tourism Partnership
Case Example 3
Alnwick Garden – Alison Hamer and Rachel Johnstone, Alnwick Garden Trust

Policy Issues: A Panel led debate to explore how the plans and programmes of public agencies can reinforce the contribution of ‘grand attractions’ to economic regeneration and community capacity building in rural areas

Capital investment – Ailsa Anderson (ONE)
Marketing & branding – Helen Powell (Alcazar Ltd)
Training, skills & volunteering – Susan Marshall (ONE)

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